Recruiting is the Name of the Game

"Recruiting is selling," says LSC Sports Information Director Bill Johnson, but how do you sell with a limited budget? Despite the fact that resources are limited for a small school, it is the other aspects of being small that can be enticing to student athletes.


In order form a great college sports team, coaches need to recruit the right players. "Recruiting is the life's blood of your program." says Bill Johnson, Director of Sports Information at Lyndon State College.

Most coaches agree that recruiting starts with networking, but while some coaches will travel New England, or even the Nation, Johnson tends to stick to a 100 mile radius. 

Because LSC is a division three school they don't have the luxury of offering scholarships to their players.  Instead coaches will often look at summer camp programs to help find potential recruits. 

"Recruiting is selling" according to Johnson, so the coaches need to sell the school and entice athletes with small things they can't get at other schools.  Small class sizes, outdoor activities, and the beautiful scenery are all great aspects of a smaller school.

Though it's hard for coaches to get to high school events during their own playing season, they acknowledge the importance of doing so. That combined with communication and campus visits are the best tools for recruiting new players.

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